Thoughtful copy. Designed for promotion.

About meI'm Maarten Lusink, copywriter and founder of LusInc.Born and raised in the North, with a heart for words and a soft spot for down-to-earth entrepreneurs.I help local SMEs in Winsum and 't Hogeland with texts that don't just sound nice, but really work — whether on social media, on that website or in that newsletter.📍Locally involved.🖊Personally written.🎯Always focused on results.

Maarten Lusink is a native of the Groningen countryside and studied Business Management at Hanze University of Applied Sciences in Groningen. After wandering through Europe, gaining experience in various IT jobs and surviving a brain hemorrhage, he has settled back in Winsum, in the municipality of Het Hogeland. He has always enjoyed playing with words, which proves useful when writing and delivering unique, relevant content for SMEs on social media.

Design principles

Maarten

I care a lot about details, intangible intersections and flow – the things you feel even when you don't see them.

I steer clear of designs that prioritize image over atmosphere—or noise over nuance. I avoid flashy trends, overdesigned websites, and copy that doesn't last.

I focus on details, because details make the difference.

How I can help

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